21%
Increase in Web Conversion
9.45x
ROAS
Problem
Figure, a high-growth Fintech company, wanted to build brand awareness with a highly targeted demographic without wasting money advertising to the wrong people.
Solution
Taiv’s targeting abilities allowed Figure to target likely homeowners with sufficient home equity to qualify for a HELOC.
Their ad played on hundreds of screens in restaurants located in residential neighborhoods, frequented by 35-50 year old men with moderate-high incomes.
We used Figure’s Google Analytics to measure the impact of the campaign.
Results
By targeting their campaign to homeowners, Taiv lifted the web conversion rate by 21% during the campaign vs during the previous period.
This led to $94,500 in interest revenue and a 9.45x ROAS.
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